New Race Entry Tools Released in 2026

We’re always working to help our clients grow revenue and streamline operations. Below are our biggest releases from 2026:

• Online Silent Auction
• Photo Uploader & Enhanced AI Matching
• Growth & Marketing Releases
• Financials & Data Releases
• Integrations

Online Silent Auction

Help your nonprofit partners more by adding another way for people to donate and contribute to your fundraising with an online silent auction.

With a silent auction, you can take donated items and auction them off to benefit charity partners.

• Set Starting Bids and Bid Increments
• Set Auction Open and Close Dates and Times
• Determine Delivery Options (Pick Up or Shipping)
• Automate Notifications to Top Bidders when Outbid

Adding another fundraising activity can help you raise more money for your cause. 

Photo Uploader & Enhanced AI Matching

We launched our proprietary photo uploader with enhanced AI matching to display photos on personalized results pages.

Plus, you can turn photo sales and downloads into a revenue source for your race instead of a cost – add margin that goes directly to you for each sale. Our third-party partner handles all of the fulfillment on physical prints. More revenue, no extra work.

We continue to integrate with Pic2Go for directors who want to keep using those services.

Growth & Marketing Releases

We’ve added more ways for you to grow your race and improve your marketing:

1. Cross Promotion
2. Registration Bundles
3. Customer CRM
4. Sponsor & Contractor CRM
5. Extra Abandoned Cart Emails
6. Expanded Recipient Options for Email Marketing
7. More Email Stats
8. New Marketing Reports

1. Cross Promotion

Advertise your race and athletic club from your confirmation pages. If someone signed up for your spring race, they might want to join your club or sign up for your fall race, too. It’s easier to get people to become repeat participants in your race.

2. Registration Bundles

Sell more registrations with registration bundles – get more families signing up or boost your triple medal challenge program with this feature. When participants select a bundle, it streamlines their registration experience to make it even easier to checkout.

3. Customer CRM

Benefit from granular data about each of your customers – their past participation, merchandise purchases, donations, engagement with emails, and reviews. You can see how valuable individual customers are to your race.

4. Sponsor & Contractor CRM

Set sponsor revenue goals and track your progress towards them with a built-in sponsor CRM. You can also track details from conversations with sponsors and event contractors for your race, so you remember everything and set follow-up reminders.

How to Build a Sponsor Sales Funnel for Your Race

5. Extra Abandoned Cart Emails

Enhance your abandoned cart emails with additional follow-up emails. These emails are customizable and send after 24 hours, three days, and seven days.

Get More Signups With Effective Abandoned Registration Emails

6. Expanded Recipient Options for Email Marketing

Include more people in your email marketing campaigns with the ability to send emails to people who signed up for registration opening day notifications (but never signed up), people on your waitlist, and people in your registration queue.

7. More Email Stats

Get more insight on how effective your emails are with more data analysis:

• Open Rate
• Click Through Rate
• Conversions

You can test different things in your emails and repeat what works to get more from your email marketing.

Free Email Marketing Strategies for Your Race

8. New Marketing Reports

Get a better understanding of how effective your digital marketing is with pre-built reports that pair revenue to traffic sources and device types. These reports expand on our pixel tracking for digital ads.

Financials & Data Releases

We’ve expanded payment options, invoicing capabilities, and the reports we offer race directors:

1. Invoicing for Registration
2. Schedule Booth & Registration Invoices
3. Apple Pay & Google Pay
4. Forecasting
5. Median Order Stats
6. Updated Custom Graph UI

1. Invoicing for Registration

We’ve had the ability to send invoices for vendor booths and sponsors, and now we offer the same capability for registration. This capability makes it easier to manage pre-registration and large group registration orders.

2. Schedule Booth & Registration Invoices

You can also schedule invoice emails for vendor booths and registration. This capability makes it easy to manage your registration and booth pre-sales and meet your timelines.

3. Apple Pay & Google Pay

Your participants can now sign up with Apple Pay or Google Pay to make their checkout faster and easier. That’s fewer abandoned registrations for you.

4. Forecasting

Set your revenue goal for your race and track your progress towards meeting it. Race Entry automatically tracks all revenue processed through our software – donations, fundraising, signups, vendor booth sales, sponsorships, and merchandise – you’ll see your progress in real-time.

This tracking helps you adjust your focus and strategy, so you can have a financially successful race.

You can also forecast your spending and compare it to what you actually spent on race expenses.

Complete Guide: Financial Forecasting for Race Directors

5. Median Order Stats

Review your median order stats to understand your typical sign up order – revenue represented, number of registrations, and how long it takes to finish registering.

With these insights you can find ways to simplify your registration form, create effective group discounts, include add-ons and upsells to improve your numbers.

The median gives you a better picture of your typical signup because an average can be skewed by an unusually large order.

6. Updated Custom Graph UI

We overhauled our custom graphs creation process to make it easier for you to create reports so you have the information you need. We also continue to offer many pre-built reports, so we might have already created the report you need.

How to Get All the Data You Need for Your Race

Integrations

Our integrations help you get more out of Race Entry’s software services:

1. Come Volunteer Integration Enhancements
2. ChronoTrack Integration
3. QuickBooks Integration
4. Zapier Integration

1. Come Volunteer Integration Enhancements

We’ve enhanced our existing integration with Come Volunteer’s volunteer management software to offer more services:

• SMS (Text) Messages to Volunteers
• More Options for Autogenerated Volunteer Promo Codes

With these enhancements, you don’t have to rely on mass email to communicate with your volunteers, you can text them. (SMS messages cost $0.04 per text.)

You also have more options when creating autogenerated promo codes to thank your volunteers for their help.

Our integration with Come Volunteer offers you free volunteer management services when you use our registration or vendor booth sales system.

2. ChronoTrack Integration

Our new integration with ChronoTrack’s timing software makes it easy for your timer to send data to our system, so you and your participants can benefit from our personalized results pages.

ChronoTrack Timing Sync Setup Guide

3. QuickBooks Integration

Continue using QuickBooks to analyze your race financials. You can quickly transfer data directly from your Race Entry account to QuickBooks Online. If you’re using the desktop application, we offer a quick download.

4. Zapier Integration

With our new Zapier integration, you can continue using the software you like. Our Zapier integration makes it easy to get data from your Race Entry account to HubSpot, Salesforce, Mailchimp, and more.

• REST API Documentation
• Webhook Documentation