What are the best ways to increase race revenue?

The most effective ways to increase race revenue are attracting more attendees and generating more revenue from existing attendees. This includes improving marketing, opening ticket sales early, offering multiple performances, increasing sponsorship opportunities, and selling merchandise, concessions, and VIP experiences.

How can online registration help increase race registration sales?

Online registration simplifies the buying process, reduces friction for attendees, and allows races to open registration earlier. It also enables email marketing, referral programs, promo codes, and tracking marketing performance, which helps increase registration sales and revenue.

When should race registration open to maximize revenue?

Race registration should open at least four months in advance. Opening early allows more time to build excitement, reach new audiences, implement strategic price increases, and generate revenue sooner to cover expenses.

What marketing strategies are most effective for races?

Effective race marketing combines digital marketing, social media, partnerships with local businesses and other races, referral programs, email marketing, and traditional print media. Using multiple strategies helps reach attendees wherever they consume information.

How can races increase revenue from existing attendees?

Races can increase revenue from existing attendees through strategic price increases, added-value experiences such as VIP seating, merchandise and concession sales, donation options during registration checkout, and organizing additional events.

Live Race Results Integration

Use Race Entry's live race results to send text alerts to participants as they cross timing locations. Race Entry hosts live race results online with dedicated race pages. There are also dedicated pages for each participant that can include photos and video of the participant crossing the finish line.

How to Use Race Entry Live Race Results

First, ensure you have director access to the Race Entry event and sign into your Race Entry account.

Next, download and install our intermediary software Race Entry Live Results. This software works on Windows 7 or newer and requires internet connection.

Download Race Entry Live Results

Race Entry Live Results makes it easy to map your timing software to Race Entry. It’s also the best data saving option because you don’t have to upload all of the results every time you have new data.

Tired of failed updates from massive files and high data costs?

With our API, you can push just the changed or new data instead. Smaller files are more successful with updates when you have spotty internet, too.

Now, follow the steps below to set up live results:

Configure your Race Entry Event

Enable the “Tracking/Result Text Question” default question on the registration form. (From the sidebar menu on your dashboard click Registration>>Edit Form>>Settings.) Only participants who opt into text alerts receive live results notifications.
Assign bibs to participants.

Configure the timing software

Import participants from Race Entry to your timing software. Ensure that the Name and Bib fields match between Race Entry and your timing software. Otherwise, the text alerts won’t work.
Set up and export a GRU file to your local disk drive.

Download, install, and log into our intermediary software – Race Entry Live Results.
Select the event you’re timing from the list.
Configure Race Entry Live Results.

Locate the GRU export from the timing software.
Map the GRU headers to the Race Entry result fields.
For split text alerts, be sure to select the 'Split Time' checkbox. (The text alert will include the Custom Field Display Name in the message.)
Save your configuration.