Benefits of Race Entry
Race Entry’s online race registration software offers more than just registration. It offers full-service race management tools. It’s everything from registration and volunteers to sponsors and financials.
You’ll offer an improved experience for participants, members, vendors, volunteers, sponsors, and more with Race Entry’s industry-leading software. And, it just keeps getting better.
Better Race Director Experience
You’ve got a lot on your plate. Race Entry’s tools make it easier to get more done and boost registration, vendor sales, and sponsors.
Complete More Sales
We’ve streamlined our registration process so you get more registrations done. We’re different from other registration companies in two key ways:
- Simple Two-page Form—Your participants fill out your form on the first page, then pay on the second page. Two simple steps means fewer people get exhausted before they finish your form, which means you make more sales.
- No Account Creation Required—No one likes having to create yet another account for yet another service. And, account creation bogs down the registration process. Even having to retrieve a password or create a new one adds an obstacle to starting the registration process. We’ve eliminated this hassle entirely with our registration system. We only require an email address. That’s it.
With the most streamlined registration system, you’ll get more registrations started and completed. It’s that simple.
Automated Incomplete Registration Emails
Don’t you hate it when someone has completed your form and then disappeared before completing payment?
We do, too. We’ve automated emails to send after a registration has been abandoned for 30 minutes. The email will take them right to where they left off, so all they have to do is pay to finish their registration.
You can also do your own outreach beyond these automated emails. Use our mass email tool to send your own reminders—including about price increases—to encourage more signups. You can also reach out to them using their phone number to personally help them finish their registration.
Enhanced Teamwork
We’ve made it easy to get more done on your team and protect sensitive information.
- Multi-user Access & Permissions—Give your team members access to your race details and our tools. You can specify what kind of access each person has, so you can protect confidential information.
- Checklists—Create tasks, set deadlines, and make assignments to your team. You can even automate email reminders.
- Free Volunteer Form—Easily register, contact & manage your volunteers. Our robust volunteer management system gives you the data you need to manage your team of volunteers. Our simple form helps you get more volunteers signed up to help execute your race weekend.
- Volunteer Manager Access & Permissions—Empower your volunteer team leaders with access to email their team, which also makes your job easier.
Upgraded Financial Planning & Reports
Our user-friendly system offers the most relevant information to help you plan spending and track the effectiveness of your marketing.
- Real-time Financial Reports—Track bi-monthly payments of your funds, sales trends, and more with our standard, pre-made reports.
- Forecasting—Plan and monitor your spending on marketing, permits, supplies, etc. alongside automatically tracked revenue.
- Heat Maps—See where people are signing up for your race, so you can make smart marketing decisions on billboard placement, radio ads, etc.
- Growth Tool Data—Track performance across all of Race Entry’s growth tools including automated incomplete emails, referral system, and more.
- Robust Race Statistics—Track year-over-year participant retention, participant demographics, and more with our reports.
- Custom Reports—Get all of the data you need with our custom report builder.
Streamlined Sponsor Sales
You’re already a details person, and we’re making it easier than ever to ensure nothing falls through the cracks.
- Online Sales & Invoicing—Advertise your sponsorship opportunities on a dedicated sales page so that sponsors can purchase sponsorship online or request an invoice themselves. You can also create and send invoices for sponsors you’re working closely with, too.
- Automated Renewals—Get sponsorship conversations started for next year when you set up automated renewals. It’s easier than ever to get the ball rolling and boost your sponsor retention.
- Sponsor & Vendor CRM—Track conversations and follow-ups for your sponsor and vendor sales.
Digital Brand Building
Keep the focus on your brand and grow its digital footprint with our tools.
- Customizable Forms—Fully brand and style your registration form, vendor booth sales page, and sponsor sales page.
- Marketing Page—Support your SEO efforts with a free marketing page with details about your race. And, it automatically links to all of your forms and sales pages.
- Review Generation—Gather participant reviews on your race and publish them to your marketing page. Google loves user-generated content. People considering your race do, too.
- Free Websites—Create your own website so your race has a real digital home.
- Calendar Listing—List your race on our race calendar and others we’ve partnered with. Every little bit helps to make it easier to find your race.
Free Email Marketing
Easily communicate with your participants and prospective participants with our robust, free email software.
- List Segmentation—Get the right information to the right people by filtering which groups receive your email.
- Email Templates—Step up your email game with customizable designs or design your own from scratch.
- Drafts & Scheduling—Save email drafts and schedule emails to send on specific dates.
- Email Stats—Read reports on open rates and link clicks to help you improve email performance.
- Auto-include Race Logo—Include your logo in each email you send without having to upload it each time.
- Auto-include Race Social Media—Add your social media links to the bottom of every email.
- Auto-include Sponsor Logos—Highlight your sponsors in each email to offer even more exposure to them.
- Birthday Emails—Connect with your participants with automated birthday emails. Customize and personalize each email.
Customizable Pricing Tools
It’s your race, and you have full control over your pricing model and strategy. Set prices for each category and use the tools below to enhance your strategy. Plus, you’ll get revenue flowing faster.
- Automatic Price Increases—Create a sense of urgency with automatic price increases. You can increase prices based on date or increase prices based on how many people have signed up.
- Countdown Clock—Highlight how much longer people have until the next price increase or how many registration spots are left at the current price. This visual reminder encourages people to sign up sooner rather than later. No one likes missing out on a deal.
Early Access
Grant early access to people with early access codes. You can even customize the codes to only unlock certain categories and a set number of entries.
Autogenerated Promo Codes
You include entries and booths for sponsors. You reward your volunteers with discounted entries to your race.
Each time you sell a sponsor or get a volunteer, you have to create a new promo code. That takes time you don’t have.
With Race Entry’s autogenerated promo codes, you can set parameters for your promo code for volunteers and sponsors. Once set, each time someone signs up to volunteer or pays for a sponsorship, they’ll get a unique promo code in their email. It really is that simple.
Prompt Service Response with a Dedicated Race Representative
Enjoy dedicated customer support from your account manager.
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Better Participant Experience
Your race experience starts with registration. With Race Entry’s tools, you can make signing up for your race a breeze.
Simple Two-page Form
Participants can now sign up for your race in just two pages—it’s quick and easy. For race directors, this two-page form means a higher conversion rate for you. With a faster registration process, you will receive more participants who complete the registration. That’s more money for your race.
No Account Required
It’s exhausting to have to create an account and remember a password for everything. Don’t exhaust your participants before they even run your race. Your participants can complete your form, provide their email address, and that’s it.
Reminder Emails
No matter how simple a registration form is, some people will be interrupted before they finish signing up. And, they may forget to come back to finish.
Others will find out about your race before registration is open, so they can’t sign up immediately. By the time registration opens, they may have already forgotten.
We’ve solved these two problems with our reminder emails:
- Countdown Clock Reminders—Before registration opens, collect emails on your form. When registration opens, everyone who signed up for a reminder email will receive an automated email notification that registration is now open.
- Incomplete Registration Reminders—After a registration has been abandoned for 30 minutes, we send an automated email reminder to help more people finish signing up. Even better, the unique link in the email takes them right back to where they left off, so all they have to do is pay.
Marketing Rewards
Encourage participants to share your race with their friends on social media, text, and email. Invitations appear on your dedicated marketing page and on the confirmation page.
Plus, participants can earn rewards when they market your race to friends and family.
- Share & Save—Offer a discount during registration when participants share your race on Facebook.
- Referral System—Offer rebates for every friend and family member your participants get to sign up for your race.
Loyalty Rewards
Build your community and reward participants for coming back to your race year after year with our customizable loyalty program. Determine what discount you’re offering and number of years to be eligible, then send unique promo codes to everyone who qualifies.
Fundraise to Run for Free
Keep your race accessible to everyone by partnering with local charities on free entries for participants who meet a fundraising target.
Secure Payments
Rest easy knowing that our system offers secure payments and securely stores your data.
Low Online Fees
Our fees are competitive, and we cover the credit card fees for you. Since most of our clients pass the fee to participants, they retain the full registration price. That’s more revenue in their pocket from each participant.
And, our low fees help keep your race affordable for participants.
No Third Party Offers
We don’t distract your participants with ads from other races—not in the registration process and not in emails after they sign up. You own your data, and the focus is entirely on your races.
Better Timer Experience
Your timer makes your race count. Ensuring your registration software works smoothly with their system counts, too. We offer tools designed for timers no matter what scoring software they use.
Simple Bib Management
You can easily manage bib with dynamic assignment—by scanning at check-in or assigning bibs as people sign up. You can also upload bib assignments. However you manage your bibs, our system can work with you.
Live Race Results
Use our software to send text alerts when each participant crosses important checkpoints along your course. And, post race results as soon as you have them—you can do it better and faster by just posting updates instead of re-uploading all of the results each time there’s new information.
Advanced Searchable Results
Our search bar is unparalleled. It makes searching for participants easier and saves you time. It will even help look for what you are searching for before you even click submit and helps you figure out the spelling as you type the name of a particular athlete.
Embeddable Forms & Results Pages
Boost your SEO and keep people on your website with our embeddable results pages and registration forms. Your participants never have to leave your site.
Integrated With Most Major Scoring Platforms
We’re integrated with most major scoring platforms, so your timer can continue to use their preferred scoring platform to time your race.
Quick Race Day Registration
Don’t delay your start because you have last minute signups still getting registered. Our quick registration process is a two-page form that doesn’t require account creation. That means fewer pages to load and less time spent on each registration. Those minutes add up on race day.
Are you a timer? Learn more about the Race Entry Timer Program
Better Sponsor Experience
Sponsors do a lot for your race, and you can improve every aspect of their experience with Race Entry’s sponsor suite. It starts with your sales process.
Online Sales, Invoicing, & Renewals
Make it easier than ever for your sponsors to pay for sponsorship and stay engaged with your race. Online sales and invoicing makes it easy for sponsors to quickly pay and start getting the marketing benefits you offer.
We’ve also made it easy to market your sponsor opportunities with our Sponsor a Race page.
And, they don’t have to worry about missing next year’s sponsorship opportunities when you set up automated renewals.
Easy Sponsor Communication
Your sponsors appreciate being in the loop—you can get them all of the information they need about your expos using our free mass email tool.
Reserved Booths
Save the best spots at your expo for your sponsors. It’s easy to do with our reserved booths system.
Sponsor Value-Adds
Sponsors will appreciate the value enhancements to their sponsorships. And, our system makes these easy to deliver.
- Sponsor Promotions—Let your sponsors offer special deals to your participants as part of their sales strategy.
- Email Logo Placement—Highlight your sponsors in the footer of every email you send with our mass email tool.
- Marketing Page Logo Placement—Feature sponsor logos automatically on your race’s marketing page.
- Sponsor Promo Codes—Make it easy for sponsors to claim their entries, booth, or merchandise included with their sponsorship. Our system also makes it easy for you by autogenerating and emailing those codes.
Better Vendor Experience
Help your vendors maximize their success at packet pickup and your finish line expo.
Expo Maps
Make it easy for vendors to preview your expo and pick their spot with an interactive expo map. You can even charge higher prices for more valuable spots.
Online Sales & Invoicing
Sell expo booths through our simple online sales page or even invoice vendors for their booths. Invoices are even payable online.
Better Charity Experience
Raise more money with Race Entry’s proven fundraising tools.
Dedicated Charity Page
Highlight each of your partner charities with a dedicated charity page. You can customize this page with photos, videos, and the charity logo. This page also displays the fundraising goal, donations, and progress towards reaching the goal.
People can make donations and even form fundraising teams with their own goals on this page.
Fundraising Teams
Our software leverages all the contacts of your participants, so that your fundraising efforts are not limited to the participants of your event.
Anyone who finds the charity page can create their own fundraising team and fundraising goals to support the charity’s overall goal. This social engagement has drastically increased fundraising dollars of even some of the most skilled charities.
Booths & Registration Donations
You can also include donation requests during the booth purchase process or registration form to encourage participants to make donations. You can even ask participants to round up to donate before they finish checking out.
Charity Payees
Charities can also have their own payees, so they receive the fundraising dollars directly. It gets them the funds faster and saves you the hassle of cutting a check to them.
Better Club Experience
Fully manage your race and club from the same software.
Online Signup
Make it easy for people to join your club online. Let them select from your membership options – they can even opt to renew automatically.
Track Renewals
Know who’s renewing and who’s overdue for their membership.
Promo Codes
Offer membership discounts with customizable promo codes to support your sales strategy.
Email Members
Communicate about planned runs, special events, and more with our free mass mailer.
Cross-promotion
If you’ve got a club and a race, you’re building two audiences. Advertise your club to your race participants and your race to club members. We’ve made it easy.
Better Volunteer Experience
Easily register, contact, and manage your volunteers. Our robust volunteer management system gives you the data you need to manage your team of volunteers.
Free Online Signup Form
Our simple form helps you get more volunteers signed up to help execute your race weekend. It’s a one-pager. We like simplicity around here.
Plus, you can have volunteers sign up for specific jobs, shifts, and locations directly from your form. Or, you can make assignments later if you prefer.
Free Mass Mail
It’s easy to send an email about trainings and other important details with our free mass email tool. Your volunteers won’t have to guess about what they need to do.
App Check-in
Volunteers can quickly and easily check-in when they come from our app. That way, you know who’s here and where more help may be needed.
