Incomplete registrations are the easiest to turn into completed signups for your race. You don’t have to lose participants to an incomplete registration form.
Instead, use abandoned cart emails to get more race signups completed.
30-minute Abandoned Signup Email
With Race Entry’s software, each abandoned registration will get an email after 30 minutes of incomplete status.
What’s more, the registration link in the email takes them directly to where they left off. All they have to do is finish and pay.
Extra Incomplete Registration Reminders
To boost your conversion rate, you can enable additional abandoned cart emails for registrations left incomplete after one day, three days, and seven days.
You can fully customize the messaging to highlight key aspects of your race, offer additional incentives, etc.
Customizable Abandoned Cart Emails
Make your abandoned cart emails match your race’s brand with your logo and brand colors. You can also customize the three email message elements below to match your brand voice and maximize your conversion rate.
1. Subject Line
Your subject line is one of the first things people look at when they decide whether or not to open your email. Make a compelling first impression.
Good subject lines are typically between 30-50 characters long. Your subject line should:
- Connect with your recipient.
- Show what your email is about.
- Create a sense of urgency.
You can also use subjectline.com to test your email subject line to make it more effective.
2. Content
The next part of your email is your written message. People tend to skim when they read. Craft your email message with one sentence paragraphs and bullet points as needed. Keep your message focused on helping people finish signing up for your race.
You can highlight reasons people want to run your race – consider what makes it unique:
- the course
- special finish line festivities
- charitable causes
- milestone for your race’s existence (e.g. 10-year, 25-year anniversary, etc.)
These selling points can get people to quickly finish their race registration.
3. Photos
Further highlight the experience at your race with photos. Great photos help people see themselves at your race and remind them why they were excited to sign up in the first place. Focus on key experiences related to the written content of your email.
You can also highlight personal moments to tap into the various motivations your prospective participants have like:
- celebrating a personal best record
- crossing the finish line
- athletes with medals
Seeing other athletes having these experiences will help your prospective participants remember why they wanted to sign up initially.
