Powerful Free Email Marketing

Email marketing is one of the most effective and cost-efficient ways to reach out to potential customers, build relationships, and increase sales. Take advantage of email marketing to get more people signed up for your race.

Race Entry offers free email marketing in addition to its other built-in growth tools. We’ll cover what you can do with our powerful email marketing tools:

• Reminder Notification Emails
• Abandoned Cart Emails
• Custom Email Marketing

Reminder Notification Emails

Turn your closed registration form into an advantage by getting people to sign up for an automated email notification when registration opens. You’ll build your email list with interested people and get a boost on your registration opening day.

You can also include these people in your email marketing campaigns to encourage them to sign up for your race.

Learn more about Race Entry's reminder notifications and countdown clocks.

Abandoned Cart Emails

You don’t have to lose registrations to interruptions or forgetfulness. Remind your would-be participants to finish their registration with an automated abandoned cart email.

With Race Entry’s system you can customize your abandoned cart emails and send up to four total reminders to your would-be participants. With additional follow-up, it’s easy to help people keep your race in mind.

Learn more about Race Entry's abandoned cart email system.

Custom Email Marketing

Beyond automated email marketing tactics, you can create your own custom email marketing campaigns:

• Audience Reach & Segmentation
• Customizable Templates & Designs
• Test Emails
• Scheduled Sends
• Email Stats & History

Audience Reach & Segmentation

Choose your email’s recipients by registration status, event year, their location, their category, gender, custom question answers, etc. (You can even reach people who didn’t answer a question in case you add a question later and need everyone to respond.)

These tools can be best used when you need to reach a certain audience in a hurry. For example, if you know that there is bad weather in a certain state and that planes will not be able to reach your event from that area of the country, you can send an email to just the people from that state or country. This ability to be specific and target your audience makes planning your race easier and making sure that they are successful.

Demographic reach is important because it helps you get the right message to the right people. Hone in on key audiences with tailored messaging and maximize your campaigns’ reach and effectiveness.

Customizable Templates & Designs

Of course, you can customize your text and images to suit your campaign and brand. Beyond customizable text and images, you can also design your emails with a template builder. We also offer pre-built templates that you can customize to send your emails.

Test Email

Once you’ve created your email, you can send yourself a test email to understand what it will look like for your recipients.  It is a great way to make sure that your email has that clean polished look before you send it out to your events.

A test email can also help you make sure that your message is getting to the inbox as opposed to the promotions folder or the spam folder.

Which folder gets your email largely depends on the file names of your images, how many images you have, the words you use in the body of the email and what you say in your subject line.

Email delivery also depends on if you’ve had emails marked as spam in the past, so you’ll want to be thoughtful about the frequency of your emails. You don’t want to send out emails too frequently, as this can lead to recipients becoming inundated and ignoring your emails. However, you also don’t want to send out emails too infrequently, as this can lead to recipients forgetting about you.

Being able to test your email before you send it to thousands of people is helpful for more successful delivery to the inbox and spot checking that it looks as desired.

Scheduled Sends

You can also schedule emails in advance. This ability gives you more flexibility on when you write your emails – you can write them when you have time and schedule them to be sent at advantageous times.

Most emails are opened on Tuesdays, Wednesdays, and Thursdays. These days are smart days to schedule emails. You can also test different send days and times to see what gives you the best results.

You can also be strategic and time emails right before price increases to encourage people to sign up while the price is still low.

Email Stats & History

You don’t know what your email marketing is doing unless you can measure it. Race Entry makes it easy to see quick stats to understand how effective your email marketing is:

• Open Rate – The percentage of people who open your email. If you have a low open rate, look at adjusting your subject lines to get more people to open your emails.
• Click-Through-Rate – The percentage of people who click a link in your email. If you have a low click-through rate, find ways to make your links more visible in your emails with font size, buttons, and colors.
• Conversion Rate – The percentage of people who sign up from your email. If you have a low conversion rate, look at your form to ensure it’s quick and easy to complete.

Reviewing your stats will help you improve your email marketing so you turn it into an effective channel for getting people to sign up for your race.

We also store all your emails you send through our system so you can evaluate your emails over time and even re-send the same message or update it for next year's event. The ability to copy past emails makes it easy to repeat what works and spend more time on other elements of your race.

Email Marketing Success

The key to successful mass email marketing is to ensure that the content you are sending is relevant to the recipients. This means that you should be segmenting your list according to different interests or demographics and creating content tailored to that segment. This way, you can ensure that the emails you are sending will be of interest to the recipients and will lead to a higher response rate.

Learn more about race director email marketing strategies.