Runners usually know other runners, after all. And, these offers are cheaper than running social media ads.
2. Referral Program
Another way to turn your participants into marketers is to offer refunds for each runner your participants get to sign up. Your participants can earn up to a free entry with these refunds.
And, all you have to do is set-up the rebates and assess the data on its success. Everything else for your race referral program is done automatically.
3. Automated Emails for Incomplete Registrations
The worst part of online registration is that someone may have everything filled out, and then they leave before they’ve paid.
You can fully customize the email subject line and message. And, each email includes a unique link that takes runners right to the payment page, so they don’t have to fill out the form again.
4. Email List Builder
Some races have registration open all year. Other races wait to open registration. If you’re not open year-round for registration, don’t let eager participants fall through the cracks because they landed on your registration page too early.
Instead, let them give you their email address so they can receive an automatic email notification when registration opens. This strategy helps you build your audience and helps ensure you have a successful first day of registration.
5. Registration Heat Map
Traditional marketing strategies are still effective, but you need to ensure that your marketing dollars have the highest impact.
That’s when a heat map of where you’re getting the most registrations can help you make smart decisions about radio ads, billboard locations, etc.
6. Promo Codes
Special promotions help runners make buying decisions. People also feel good when they’ve gotten a deal. You can use Race Entry’s promo codes tool to manage all of your special promotions.
7. Group Discounts
Group discounts are another great way to encourage people to buy more than one registration – so they’ll get friends and family to run with them. Set-up a group discount that automatically advertises on your registration page and applies when the discount qualifications are met.
8. Club Discounts
It’s also very easy to offer discounts specifically for running clubs if the running club manages its membership through Race Entry.
You’ll select the running club and set the discount level. Then, our system will validate by membership number during registration.
9. Corporate Discounts
Another great way to sell registrations is to offer corporate discounts through local employers.
You’ll set the discount and how many times it can be redeemed by an email address. Then, you’ll send a unique registration page link to your partners that they’ll pass on to their employees.
10. Loyalty Program
Keep your participants coming back to your race year after year with a loyalty program. It’s easier to keep your loyal fans coming than to find new ones each year.
Determine the number of years, what years you want to include, and the discount rate. Then, write an email to send to your loyal participants. Each participant will get their own promo code, and you can track the redemption rate.
11. Display Advertising (paid)
Race Entry also offers display advertising opportunities on its homepage, race calendar page, and state pages. Placing an ad on these pages puts your race in front of your target audience – and you can expand your audience across the United States.
Upload your own ad. Then, track views, clicks, and sales from each ad.
