Online race registration software integrated with social media boosts your marketing and grows your race. Most participants enjoy racing with friends and family, so give them an opportunity to share their activities with friends and relatives during the registration process. They'll naturally want to tell their friends about your race, which you can turn into additional registrations.

Registration is the best time to prompt participants to share your event. Referrals from friends and family is one of the greatest sources of event growth and revenue. When you make it easy to share about your race, you'll see an immediate increase in race referrals.

Social Integration Throughout Registration

With Race Entry's software, you can incentivize word-of-mouth on the first page of registration. You can also offer opportunities to share your event across social media platforms from your marketing page and your registration's confirmation page. Offering multiple opportunities increases the number of social media shares that your race receives.

Track the Effectiveness of Your Social Integration

Fully track the effectiveness of your social integrations. See reports on how many new registrations come through direct referrals from your participants. You'll also be able to see how many people have shared your race on Facebook.

Customize Shares to Facebook From Your Race Registration

With Race Entry's software, you create the default messaging for the Facebook posts about your race. In addition to what your message says, you can also customize the image that goes with it. Photos of people running and enjoying your race are eye-catching on social media, which means more people will engage with your message.

Most people won't change the default message, so you have huge influence over the messages people share about your race. You can ensure consistency in your marketing and for your brand, which makes it easier to grow your race.

Offer a Discount on Race Registration When Participants Share

As natural as people's instincts are to share with friends and family, you can encourage it further with monetary incentives. Set a small $1-2 discount when people click the button to share from your first page of registration on Facebook.

You can also set rebate rates for each new participant your participants refer and allow them to receive up to a free entry. With even small financial incentives, you will notice an immediate increase in the number of people sharing and signing up for your race.